Customer nurturing and product suggestions may be automated using email marketing software, converting your new consumers into ardent brand advocates.
This article compares the top platforms available in 2023 and discusses why email marketing software is a crucial component of an eCommerce tool-set.
When you send an email promoting your items straight to a subscriber’s inbox, this practice is referred to as email marketing. You may reach out to consumers via email in a variety of ways, such as with welcome letters, reminders about abandoned carts, or product updates.
In fact, 81% of SMBs utilize email as their main channel for client acquisition, and 80% rely on it for customer retention, according to Emarsys. Your emails may arrive in customers’ inboxes at the proper time and with the appropriate messages thanks to email marketing software.
How to select an email marketing software?
Here are some things to think about before making an investment in email marketing software, before we compare the best of the best.
- Usability: Will the software increase your productivity and be simple to use? Can you send out customer emails that convert and automate manual duties like follow-ups?
- Reliability: Does it have high deliverability rates, or will spam filters mark your emails as junk mail?
- Does it interact with the current technology stack you use to run your eCommerce store?
- Does it adhere to the rules and regulations governing email and spam in your nation?
The following are the top tools for businesses to interact with clients now that you are aware of the components of email marketing software for businesses:
The Best Email Marketing Software
2. Drip
Drip campaigns, often referred to as drip sequences, essentially include drip-feeding a subscriber a marketing campaign over a period of days based on their behaviour (such as clicking on a particular product or leaving their basket empty).
Though drip sequences are a component of all the solutions on our list, Drip’s sophisticated modifications and multichannel marketing capabilities stand out.
- Drip can fill advertising and campaigns throughout a customer’s feed if they’ve demonstrated interest in your items after social media platforms like Instagram, TikTok, and Facebook are integrated.
- An important selling point for e-commerce companies that use influencer marketing and product imagery to attract customers.
- However, if you’re picking Drip simply for its sequences, be aware that there aren’t many prebuilt templates available for the software.
Additionally, it lacks a landing page builder, so you’ll need to purchase a different tool unless you want people to arrive on already-existing product pages (which is not ideal for campaigns around special occasions like Christmas or BFCM).
2. Mailchimp
Mailchimp is a wonderful location to start learning the fundamentals for providers without a lot of design experience or knowledge of complex automation sequences.
- With the help of a straightforward drag-and-drop interface, it is possible to create campaigns like welcome mailings and cart abandonment. It also contains prebuilt client journeys.
- If you want to send order details to a consumer automatically when their purchase is complete, Mailchimp’s transactional email tool comes in very handy.
A unique aspect of Mailchimp is that certain of its business tools, such as customer journeys and automation sequences, are so easy to use that any marketer can utilise them to construct campaigns. Others are more complicated and need for the creation of API keys or an SMTP integration, such as transactional emails.
3. Sendlane
For eCommerce sellers that wish to send clients targeted, customized communications, Sendlane is an email and SMS marketing platform. For businesses looking to develop a loyal client base and go beyond simple customer emails, our solution is packed with capabilities.
Simple welcome emails and cart abandonment sequences may be made using our email builder tool and are triggered depending on customer behavior (for example, when they subscribe to your list).
Our program, however, goes above and beyond this functionality with cutting-edge capabilities like Multivariable Segmentation and Experiments – Multivariate Testing. Based on sales, email opens, and clicks, you may use these to deliver personalized messages to a large number of site visitors and returning customers.
4. ActiveCampaign
ActiveCampaign is designed for B2C vendors who seek all-in-one solutions and a simplified tech stack. ActiveCampaign includes the capabilities you need to launch your first B2C email campaign, including a simple CRM system, automated emails, and lead-scoring tools.
Teams can follow consumers and save data to better personalise campaigns and target customers with items they would enjoy thanks to sales automation and an integrated CRM.
Aimed at everyone from bloggers to hotel companies, ActiveCampaign isn’t especially designed as an eCommerce platform. Vendors may still integrate social media platforms and run retargeting campaigns thanks to capabilities like email scheduling and multichannel marketing, just like many other programmes on our list.
5. Omnisend
The B2C marketing platform Omnisend, which has automated, targeted email campaigns and push alerts, comes next on our list.
Popups, landing pages, and registration forms are just a few of the B2C tools that Omnisend offers to help you create an email list. You may build email campaigns and automated sequences using the tool’s template library after subscribers are in your funnel.
Additionally, omnichannel marketing-focused companies will benefit greatly from the software. You may use it to communicate with consumers via email and SMS, or you can connect your Google and Facebook accounts to it to fulfil all your advertising needs. You have access to all of these channels with Omnisend.
Conclusion
Although the majority of B2C email marketing solutions are similar at first glance, it pays to conduct some research before selecting one to engage clients.
Some, like ActiveCampaign, offer several fundamental characteristics that can be applied across various sectors. Others, such as Sendlane or Drip, have been created especially for vendors that wish to communicate with consumers using smart targeting and personalisation.
A user-friendly UI, prebuilt funnels, and sophisticated capabilities like multivariable segmentation, SMS, and multichannel automation are all included in Sendlane’s B2C email marketing software. Sendlane is the ideal partner for B2C marketers that want to move beyond bulk emails and establish a personal connection with consumers.
