WhatsApp Messenger, or just WhatsApp, is a free, cross-platform centralized instant messaging and voice-over-IP service owned by Meta Platforms that is available worldwide.
Customers want to connect with businesses in the same way that they interact with their friends and family. That could imply a fast message to check in on something or a quick fix to an issue. That does not imply that you should be on the phone for an hour.
Long hold periods, unhelpful personnel, call transfers; calling a company can be a frustrating experience. Fifty-six percent of customers prefer to message a business rather than phone customer support, and it’s easy to see why.
If you’re looking for a means to revolutionize your company in 2022, adding hassle-free WhatsApp messaging services into your company can deliver a long-term return on investment and improve customer service quality. Customers don’t have to dial premium-rate lines or wait for a callback because they don’t have to dial premium-rate numbers or wait for a callback. They can communicate with your company in the same way they communicate with their friends and family. Here’s how to make the most of WhatsApp in your company.
Advantages of Using WhatsApp to promote Your Business
WhatsApp is the most popular mobile messaging program on the planet, with over 2 billion active users. Customers can contact you with inquiries about products and services using the chat interface, which is simple to use.
WhatsApp messages are an example of asynchronous communication, which implies that, unlike a phone call, information is not sent in real time. Customers can then ask inquiries or offer information at their leisure. Customers can always return to a WhatsApp conservation later if they have something else to do.
Because of WhatsApp’s versatility, customer care representatives can more easily answer issues and complaints to a higher standard. There is no crosstalk or bad audio quality, unlike on the phone.
Customers do not need to dial digits on their phone to reach the appropriate department. These advantages can increase user loyalty and improve customer service. Perhaps this is why customer interaction on WhatsApp is higher than on other platforms.
Ways to Promote Your Business with WhatsApp
WhatsApp isn’t only a great way to communicate with customers. You may also utilize it to increase brand awareness and attract new customers as part of your omnichannel marketing plan. You’ll need to get WhatsApp Business, which is a version of the program created just for business owners like you. Then you can use these top three WhatsApp marketing strategies to advertise your company:
- Create Innovative Offers and Promotions – Using WhatsApp’s chat features, provide links to offers and promotions on your website. Customers will be more engaged, and sales will increase as a result.
- Create Broadcast Lists – Broadcast lists allow you to send communications to multiple clients in your contacts at the same time. You don’t have to send each consumer a personalized greeting. Use this function to promote new products and services, as well as send amusing GIFs and memes to raise brand recognition.
- Directly Engage Customers Through Phone Calls – Can’t fix a problem via text? Customers can be contacted for free using WhatsApp. WhatsApp might be a low-cost option to increase communication and customer service if you have an international customer base.
WhatsApp Business is a fantastic communication tool that allows you to send messages, promotions, and content to your clients in a matter of seconds. Many customers prefer to interact with your company on the platform rather than over the phone. So, with offers, broadcast lists, and a WhatsApp Business API that handles all the heavy lifting for you, take your WhatsApp communications strategy to the next level.
Integrate Clickatell’s WhatsApp Business API into your organization to improve digital marketing and customer experience.